Gold is a chemical element with the symbol Au (from Latin: aurum) and atomic number 79, making it one of the higher atomic number elements that occur naturally. In a pure form, it is a bright, slightly reddish yellow, dense, soft, malleable, and ductile metal. Chemically, gold is a transition metal and a group 11 element. Gold is the world's most desired metal and considered a prized property, not only as wearable representation but also as an investment.

Yellow is the most prominent and popular colour of gold, yet changing trends and tastes have induced an increase in demand for rose and white gold too.

Yellow Gold

Yellow is the purest and most natural colour of gold, and most favored by women because it suits most skin types. It is also the most hypo-allergenic type and most malleable of all the gold colors, making it ideal for use by jewellery manufacturers.

Rose Gold

Rose gold is a recent addition to the gold jewellery trade. Its unique pinkish hue comes from the addition of copper to yellow gold; the higher percentage of copper added, the more pinkish the hue. The addition of copper also makes rose gold the harder of the 3 gold colours since copper is a durable metal.

White Gold

White metals such as rhodium, palladium, zinc and nickel are blended with yellow gold to create white gold. It is considered quite sophisticated and favored by women who prefer not to use yellow gold but want something more precious than silver.

Gold Karats

The purity of gold is typically represented in karats (k or kt), not to be distracted with diamond carats. Real gold ranges in purity from 10kt to 18 kt, 22kt, 24 kt being approximately 99% pure gold. Gold purity can also be expressed as "fineness" which measures the purity of gold in 1,000 parts. 990 gold fineness, for example, indicates 99% pure gold.