Precious platinum is the perfect choice for the woman of today – it is beautiful, versatile and elegant, yet it has hidden strength and resilience. Choosing precious platinum is the perfect way to express your own individuality, strength and style.



Platinum is eternal, with everlasting radiance and durability.

  • Platinum’s unequalled durability and resistance to wear makes it the most secure and protective metal, which means your jewellery will be protected for a lifetime of wear.
  • Platinum does not change shape or wear away so precious stones are held firmly and securely.
  • The density of platinum makes it more durable than other jewellery metals.


Platinum is pure, naturally white and is kind to the skin.

  • Platinum is a naturally white metal.
  • Platinum jewellery is 95% pure (by comparison 18 karat gold is 75% pure), platinum never fades or tarnishes but keeps its natural white colour for a lifetime.
  • As platinum is so pure, it is naturally hypoallergenic and ideal for those with sensitive skin.


Platinum is rare, a treasure coveted by influential individuals for centuries.

  • Found in very few places around the world, platinum is 30 times more rare than gold.
  • Platinum jewellery is exclusive and considered a statement of individuality.